Air Roasted is Better
WHAT IS AIR ROASTED COFFEE?
Air roasting uses a fluid air bed to roast the coffee. The coffee beans are heated by the air alone, not the surface of a drum roaster.
WHY IS AIR ROASTING BETTER?
Air Roasted coffee has a very clean taste that is intensely aromatic, minus the acids and bitter tars that are produced by conventional drum roasters.
DON'T TAKE MY WORD FOR IT.
Mountain Air Roasters’ owner Cole Rath didn’t come up with this on his own, he learned from the father of Air Roasting, Michael Sivetz. He bought his first Air Roaster after reading Mike’s 736 page book Coffee Processing Technology. As a chemical engineer, Mr Sivetz devoted much of his life to better coffee through learning and understanding the entire chain of the coffee trade including the chemical process and science behind brewing it. He literally invented the Air Roaster. His achievements include:
• 3 patents
• SCAA Lifetime Achievement Award (2004)
• 2003 Coffee Person of the Year – Tea & Coffee Trade Journal
STILL NOT CONVINCED?
Have a look at the Sivetz Coffee Company’s Website – they manufacter the Roaster and explain the complex process in a simple and easy to understand manner. I suppose they could be biased, they make the roaster after all!
Here’s the first handful of results from a simple google search:
What is Air Roasted Coffee? Everything You Need to Know
Is Air Roasted Coffee Healthier For You?
Hot Air Roasted Coffee is Smooth & Healthy
Why Air Roasted Coffee is the Best
MOUNTAIN AIR ROASTERS
IS THE BEST!
OK, now you’ll have to take my word for it, or talk with their devoted customers, or try some of the specialty blends yourself. Roasting, Blending, Flavoring, and Infusing Coffee is still an art much like brewing or cooking. It’s not just using the best tools of the trade it’s also how you use them.